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This site had the following on the web page, "AND THE WORLD WILL SMILE WITH YOU." Our analyzers noticed that the web page said " This is by far the best dentist Ive EVER been to." The Website also stated " So kind and patient with explaining everything to me, the staff is so sweet and gentle I felt SO at ease. I will be singing their praises over and over again! Mike Korolyov, DMD. We know you have your choice of where you go to the dentist, so we want to thank you for choosing our practice. Higgins Family Dental is a modern dental c." The website's header had Chicago as the most important keyword. It was followed by bridge, cavity, and cosmetic which isn't as highly ranked as Chicago. The next words the site uses is dental. dentist was also included and could not be seen by search engines.